Amazon.co.uk · UK sellers

Amazon Fee Calculator UK

Work out Amazon.co.uk referral fees and profit for FBM or FBA, with VAT, for 52 categories.

Your sale on Amazon.co.uk

GBP

I ship it (FBM)Amazon ships it (FBA)

Fees £4.50 · profit £9.00

Item price

What the buyer pays, including VAT.

Delivery charged

What the buyer pays for delivery. 0 if free.

Gift wrap charged

0 if you don’t offer it.

Item cost

What one unit costs you, landed.

Your delivery cost

Postage and packaging you pay.

Other costs

Inserts, labels, prep, per unit.

Orders a month

Spreads the £25 Professional plan. 0 to leave it out.

Selling plan

Result

Amazon takes £4.50, 18.0% of what the buyer paid you.

Profit

£9.00

36.0% margin · 112.5% ROI

Amazon fees

£4.50

18.0% of the sale

Referral fee15% of the sale, on £25	£3.75
VAT on Amazon fees20% of £3.75; fees are quoted excluding VAT	£0.75
Total Amazon fees	£4.50
Payoutitem + delivery + gift wrap − fees	£20.50

Price needed for a profit of

→ sell for £23.78

Same costs and settings; fees recalculated at the new price.

Runs in your browserNo uploadLast verified 2026-10-30Source: Amazon UK pricing

How it works

Choose whether you ship the order yourself or Amazon ships it with FBA, then enter the sale and your costs. Every rate comes from Amazon’s UK pricing page, linked below the calculator.

Referral fee. Each category has its own rate on the total sales price: the item price plus delivery and gift wrap. Some charge one rate on the whole price depending on where it falls, such as Baby Products at 8% up to £10 and 15% above; others charge a lower rate on the part above a threshold, such as Jewellery at 20% up to £225 and 5% above. Most categories charge at least £0.25.

Plans and FBA. The Individual plan adds £0.75 per item. The Professional plan costs £25 a month; enter your monthly orders to spread it over each sale. With FBA, enter the fulfilment fee for your product’s size tier from Amazon’s rate card; Amazon delivers, so delivery isn’t charged or paid.

VAT. Amazon quotes its fees excluding VAT, so 20% is added unless you’re VAT-registered and reclaim it. A VAT-registered seller owes VAT on the sale, one sixth of the VAT-inclusive price, which the calculator takes off your profit.

Profit. What Amazon pays out is the sale minus every fee. Profit takes off your item, delivery and other costs. Set a profit target to see the lowest price that reaches it, and copy a link to share the exact numbers.

Example

A £25.00 item with free delivery, costing £11.50 in total, shipped by the seller (FBM) on the Professional plan.

Seller	Fees	Total fees	Profit
Not VAT-registered	15% of £25.00 + 20% VAT	£4.50	£9.00
VAT-registered	15% of £25.00, VAT owed £4.17	£3.75	£5.58
Individual plan, VAT-registered	£3.75 + £0.75 per item	£4.50	£4.83

A £60.00 dress sent with FBA pays a referral fee of 15% of the first £40 (£6.00) and 7% of the other £20 (£1.40): £7.40. Sent by the seller it would pay 15% of £60.00, £9.00.

Amazon UK referral fees in 2026

From Amazon’s UK pricing page, checked 2026-10-30. Percentages of the total sales price, including delivery and gift wrap, excluding VAT.

Category	Referral fee	Minimum
Amazon Device Accessories	45% of the sale	£0.25
Automotive and Powersports	15% up to £45, 9% above £45	£0.25
Baby Products	8% if the sale is £10 or less, 15% otherwise	£0.25
Baby Pushchairs and Safety Equipment	8% if the sale is £10 or less, 15% otherwise	£0.25
Beauty, Health and Personal Care	8% if the sale is £10 or less, 15% otherwise	£0.25
Beer, Wine, and Spirits	10% of the sale	£0.25
Books	15% of the sale	none
Business, Industrial, and Scientific Supplies	15% of the sale	£0.25
Clothing and Accessories	5% if the sale is £15 or less, 10% if the sale is £20 or less, 15% otherwise; FBA or Seller Fulfilled Prime above £40: 15% up to £40, 7% above £40	£0.25
Commercial Electrical and Energy Supplies	12% of the sale	£0.25
Compact Appliances	15% of the sale	£0.25
Computers	7% of the sale	£0.25
Consumer Electronics	7% of the sale	£0.25
Cycling Accessories	15% of the sale	£0.25
Door, Window and Shower Accessories	13% of the sale	£0.25
Electronic Accessories	15% up to £100, 8% above £100	£0.25
Everything else	15% of the sale	£0.25
Eyewear	15% of the sale	£0.25
Eyewear Protection	15% of the sale	£0.25
Footwear	15% of the sale	£0.25
Full-Size Appliances	7% of the sale	£0.25
Furniture	15% up to £175, 10% above £175	£0.25
Furniture Accessories	13% of the sale	£0.25
Grocery and Gourmet	5% if the sale is £10 or less, 15% otherwise	none
Handmade	12% of the sale	£0.25
Home Adhesives and Cable Ties	13% of the sale	£0.25
Home Linen and Rugs	15% of the sale	£0.25
Home Products	8% if the sale is £20 or less, 15% otherwise	£0.25
Jewellery	20% up to £225, 5% above £225	£0.25
Kitchen	15% of the sale	£0.25
Lawn and Garden	15% of the sale	£0.25
Luggage	15% of the sale	£0.25
Luggage Accessories	15% of the sale	£0.25
Mattresses	15% of the sale	£0.25
Music, Video and DVD	15% of the sale	none
Musical Instruments and AV Production	12% of the sale	£0.25
Office Products	15% of the sale	£0.25
Packing Materials	15% of the sale	£0.25
Pet Clothing and Food	5% if the sale is £10 or less, 15% otherwise	£0.25
Pet Supplies	15% of the sale	£0.25
Printer and Scanner Accessories	15% up to £100, 8% above £100	£0.25
Reusable Work and Safety Gloves	8% if the sale is £10 or less, 15% otherwise	£0.25
Rucksacks and Handbags	15% of the sale	£0.25
Software	15% of the sale	none
Sports and Outdoors	15% of the sale	£0.25
Tools and Home Improvement	13% of the sale	£0.25
Toys and Games	15% of the sale	£0.25
Tyres	7% of the sale	£0.25
Video Game Consoles	8% of the sale	none
Video Games and Gaming Accessories	15% of the sale	none
Vitamins, Minerals & Supplements	5% if the sale is £10 or less, 15% otherwise	£0.25
Watches	15% up to £225, 5% above £225	£0.25

Selling plans: Professional £25 a month, Individual £0.75 per item, excluding VAT.

FAQ

How much does Amazon UK charge per sale?

Amazon.co.uk charges a referral fee on each item: a percentage of the total sales price, which includes delivery and gift wrap, or £0.25 if that is more. Most categories are 15%; most rates fall between 8% and 15%. Professional sellers pay £25 a month, Individual sellers £0.75 per item, and FBA adds a fulfilment fee per unit.

Do Amazon UK fees include VAT?

No. Amazon quotes its referral fees, selling plans and FBA fees excluding VAT, and sellers established in the UK are charged 20% VAT on them. If you’re VAT-registered you can usually reclaim that VAT, but you owe VAT on your sales, one sixth of a VAT-inclusive price. Tick I’m VAT-registered to see both.

What is the Amazon UK referral fee for clothing?

Clothing and Accessories is 5% for items at or up to £15, 10% between £15 and £20, and 15% above £20. For FBA and Seller Fulfilled Prime items with a total price above £40, it is 15% of the first £40 and 7% of the rest. These lower rates came in with Amazon’s 2026 fee changes.

Is the referral fee charged on delivery?

Yes. Amazon works out the referral fee on the total sales price: the item price plus any delivery and gift wrap charges the buyer pays. With FBA, Amazon handles delivery, so the fee is on the item price and gift wrap, and you pay the FBA fulfilment fee instead of postage.

Should I choose the Individual or Professional plan?

Individual costs £0.75 per item sold and Professional £25 a month, both excluding VAT, so Professional is cheaper once you sell more than 33 items a month. Professional also opens restricted categories and bulk tools. Enter your monthly orders to spread the £25 across each sale in the calculator.

Which Amazon UK categories have no minimum referral fee?

Books, Grocery and Gourmet, Music, Video and DVD, Software, Video Games and Gaming Accessories, and Video Game Consoles have no per-item minimum. Every other category charges at least £0.25 per item. The media categories also carry a closing fee, which is shown in Seller Central and isn’t included here.