Is an eBay Store Worth It? (US, 2026)
By Selling Fee Tools team ·
An eBay Store is a monthly subscription that gives you more free listings and, from the Basic Store up, lower final value fees in most categories. Whether it pays for itself depends on what you sell and how much. This guide uses eBay’s US Selling fees and Store selling fees pages, checked in October 2026.
Store plans
| Store | Monthly, paid yearly | Monthly, paid monthly | Free fixed-price listings a month | Then per listing |
|---|---|---|---|---|
| No Store | — | — | 250 | $0.35 |
| Starter | $4.95 | $7.95 | 250 | $0.30 |
| Basic | $21.95 | $27.95 | 1,000 | $0.25 |
| Premium | $59.95 | $74.95 | 10,000 | $0.10 |
| Anchor | $299.95 | $349.95 | 25,000 | $0.05 |
| Enterprise | $2,999.95 (yearly only) | — | 100,000 | $0.05 |
Starter Store subscribers pay the same final value fees as sellers without a Store; the lower rates start with Basic.
Lower final value fees
From Basic up, Store subscribers pay less in most categories:
| Category | Without a Store | Basic Store and above |
|---|---|---|
| Most categories | 13.6% up to $7,500 | 12.7% up to $2,500 |
| Most electronics (cameras, phones, computers, consumer electronics) | 13.6% | 9.35% up to $2,500 |
| Laptops, desktops, tablets, monitors, consoles | 13.6% | 7.35% up to $2,500 |
| Trading cards and comics | 13.25% | 12.35% up to $2,500 |
| Books, movies and music | 15.3% | 15.3% |
Above the threshold both pay 2.35% on the rest. The per-order fee, $0.30 or $0.40, is the same with or without a Store.
Examples
| Sale | No Store | Basic Store |
|---|---|---|
| $100, most categories | $14.00 | $13.10 |
| $800 laptop | $109.20 | $59.20 |
| $3,000, most categories | $408.40 | $329.65 |
| $20 book | $3.46 | $3.46 |
When a Basic Store pays for itself
At $21.95 a month on yearly billing, a Basic Store pays for itself on final value fees alone once the savings pass that amount:
- Most categories: 0.9 points lower, so at about $2,440 a month of sales.
- Laptops, desktops and consoles: 6.25 points lower, so at about $350 a month: one laptop sale covers it.
- Books, movies and music: no saving on the rate; a Store only helps with listing fees.
The extra free listings matter too: a seller who creates 800 fixed-price listings in a month pays insertion fees on 550 of them without a Store, $192.50 at $0.35 each, and none with a Basic Store.
Work out your own numbers
- eBay fee calculator: choose your Store level and see the fees on your own sale
- Marketplace fee comparison
- eBay Promoted Listings costs and eBay vs Etsy fees
Sources: eBay’s Selling fees and Store selling fees pages, listed on the calculator and on our methodology page.