Shopify vs Etsy Fees (US, 2026)
By Selling Fee Tools team ·
Etsy and Shopify charge in opposite ways. Etsy has almost no fixed cost but takes a percentage of every sale, because it brings you the buyers. Shopify charges a monthly plan and a smaller card fee, and you bring your own buyers. This guide compares them for US sellers, using Etsy’s Help Center and Shopify’s pricing page, checked in October 2026.
What each charges
| Etsy | Shopify Basic | |
|---|---|---|
| Monthly | None | $29 (yearly billing) or $39 |
| Per listing | $0.20 | None |
| Per sale | 6.5% transaction fee | None with Shopify Payments |
| Payment processing | 3% + $0.25 | 2.9% + 30¢ |
| Ads on other sites | Offsite Ads: 15% or 12% of a sale that came from one | Whatever you choose to spend |
The same orders on both
| Order | Etsy fees | Shopify card fee |
|---|---|---|
| $25 | $2.83 | $1.03 |
| $48 | $5.01 | $1.69 |
| $100 | $9.95 | $3.20 |
Shopify’s card fee doesn’t include the $29 plan. On $48 orders, Etsy takes $3.32 more per order, so on fees alone Shopify’s plan is covered after about 9 orders a month.
What the fees leave out
- Buyers. Etsy shows your listings to people already shopping on Etsy. A Shopify store starts with no visitors: you pay for them through ads, social media or email, and that cost per order can outweigh the fee difference. Use the break-even ROAS calculator to see what you can afford to spend.
- Offsite Ads can raise Etsy’s cost on some orders to 25% or more.
- Apps and themes can add monthly costs on Shopify.
Using both
You can keep Etsy for discovery and run a Shopify store for repeat customers. Fees per order are lower on the store, so returning customers are worth sending there.
Work out your own numbers
- Shopify fee calculator, with the plan spread over your orders
- Etsy fee calculator, with Offsite Ads and sales tax
- Marketplace fee comparison for eBay, Amazon and TikTok Shop too
Sources: Etsy Help Center fee articles and Shopify’s US pricing page, listed on each calculator and on our methodology page.